Scaling Her Empire
“Scaling Her Empire” is the ultimate podcast for pushing your own boundaries, mastering your mindset and breaking free from your own limiting beliefs. Here we’re all about authentic and unfiltered conversations designed to empower you to build the empire of your dreams.
Join host, Jaime Parks, each week as she shares genuine stories, offers valuable tips, and reveals strategies for embarking on new beginnings, nurturing business growth, and facing your fears.
Scaling Her Empire
Owning Your Zone of Genius (Even When You Suck at Social Media)
This week Jaime is pulling back the curtain and getting real about something most business coaches won’t admit out loud—feeling like a total badass in your zone of genius while simultaneously sucking at marketing yourself.
If you’ve ever looked like a powerhouse on paper but freeze up at the thought of showing up online, this episode will hit home. Jaime shares her personal struggle with visibility, the pressure to “be authentic,” and why showing up on Instagram feels more terrifying than running a team of 70. She also drops hard-earned wisdom about owning your strengths, giving yourself grace, and building a business that works for your energy—not against it.
Whether you're a service-based boss, a powerhouse practitioner, or a brilliant coach who secretly dreads social media, this honest, raw conversation will remind you that you're not alone—and you're definitely not broken.
👉 Tune in and DM Jaime on Instagram or LinkedIn to tell her what lights you up…and what makes you want to hide under a rock.
[00:00] - Welcome and why this episode feels scary AF for Jaime
[01:15] - Confident in business, terrible at marketing herself? Yep.
[02:07] - What does “be authentic” even mean on social media?
[03:14] - The mental programming that holds so many of us back
[04:14] - Marketing fear ≠ business failure
[05:09] - Why social media doesn’t feel joyful (and how Human Design plays into it)
[06:05] - The real imposter syndrome: visibility vs. expertise
[07:21] - Accepting your zone of genius and outsourcing the rest
[08:32] - Your superpower might not be showing up for the masses
[09:15] - Jaime’s 3-part permission slip for struggling entrepreneurs
[10:24] - What if the problem isn’t you—but the box you’re trying to fit into?
[10:52] - Let’s normalize being brilliant at some things and bad at others
Let's CONNECT
